Privacy Policy

Last Updated: January 2026

Whiteway Beauty operates this store and website to provide a curated skincare shopping experience. Our services are powered by Shopify, which enables us to manage our transactions and customer data securely. This Privacy Policy describes how we collect, use, and protect your personal information when you visit, use, or make a purchase from our store.

1. Personal Information We Collect

We collect information that identifies you or can be linked to you. This includes:

  • Contact Details: Name, shipping address, billing address, phone number, and email address.

  • Payment Information: For card transactions, we collect payment details. For Cash on Delivery (COD), we maintain your transaction history and delivery confirmation.

  • Account Information: Your username, password, and shopping preferences.

  • Device Data: Your IP address, browser type, and network connection info collected automatically via cookies.

2. How We Use Your Information

We use your data to serve you better and comply with local laws:

  • Order Fulfillment: To process payments, arrange shipping, and facilitate returns.

  • Customer Support: To respond to your inquiries via email or WhatsApp.

  • Marketing: To send you updates on new products and exclusive offers (you can opt-out at any time).

  • Security: To prevent fraudulent orders and secure our payment gateways.

3. Disclosure of Information

We do not sell your data. We only share it with trusted partners to run our business:

  • Shopify: Our platform provider.

  • Courier Partners: Third-party logistics companies in Pakistan (e.g., Leopard, TCS) to deliver your orders.

  • Legal Compliance: When required by authorities under the Prevention of Electronic Crimes Act (PECA) or other relevant regulations.

4. Security and Retention

We take reasonable measures to protect your data. We retain your information as long as necessary to manage your account or comply with Pakistani tax and legal record-keeping requirements.

5. Your Rights

You have the right to access the data we hold about you, correct inaccurate information, or request to be removed from our marketing lists.

6. Contact Us

For any questions regarding your privacy or to exercise your rights, please reach out to our team:

  • Email: info@whitewaybeauty.com

  • Pakistan Address: House No. 607, Street 21, Hussain Block, Bahria Town, Lahore, 53720

  • UK Address: 17 Birkby Cl, Leicester, United Kingdom

  • Phone/WhatsApp: 0333 8111132