-15%
Macro close-up of Whiteway Beauty serum texture showing a lightweight, fast-absorbing clear liquid, ideal for sensitive skin and daily moisturizing.
WhiteWay Beauty Glowy Serum active benefits infographic: Deeply hydrates and plumps skin with hyaluronic acid, improves skin texture by promoting cell turnover, and brightens dull skin for a natural, healthy radiance.
Whiteway Beauty Glowy Serum benefits infographic featuring a clear liquid dropper with hyaluronic acid for deep hydration, skin plumping, and radiance enhancement to improve skin texture and brighten dull complexion.
Macro close-up of Whiteway Beauty serum texture showing a lightweight, fast-absorbing clear liquid, ideal for sensitive skin and daily moisturizing.
WhiteWay Beauty Glowy Serum active benefits infographic: Deeply hydrates and plumps skin with hyaluronic acid, improves skin texture by promoting cell turnover, and brightens dull skin for a natural, healthy radiance.
Whiteway Beauty Glowy Serum benefits infographic featuring a clear liquid dropper with hyaluronic acid for deep hydration, skin plumping, and radiance enhancement to improve skin texture and brighten dull complexion.
Macro close-up of Whiteway Beauty serum texture showing a lightweight, fast-absorbing clear liquid, ideal for sensitive skin and daily moisturizing.
WhiteWay Beauty Glowy Serum active benefits infographic: Deeply hydrates and plumps skin with hyaluronic acid, improves skin texture by promoting cell turnover, and brightens dull skin for a natural, healthy radiance.
Whiteway Beauty Glowy Serum benefits infographic featuring a clear liquid dropper with hyaluronic acid for deep hydration, skin plumping, and radiance enhancement to improve skin texture and brighten dull complexion.
Macro close-up of Whiteway Beauty serum texture showing a lightweight, fast-absorbing clear liquid, ideal for sensitive skin and daily moisturizing.
WhiteWay Beauty Glowy Serum active benefits infographic: Deeply hydrates and plumps skin with hyaluronic acid, improves skin texture by promoting cell turnover, and brightens dull skin for a natural, healthy radiance.
Whiteway Beauty Glowy Serum benefits infographic featuring a clear liquid dropper with hyaluronic acid for deep hydration, skin plumping, and radiance enhancement to improve skin texture and brighten dull complexion.
Best Seller Derm Approved

Glowy Brightening Serum - 30ml

Rs.2,125.00
Rs.2,500.00
Key Benefits
  • Brightens & Evens Tone | Vitamin C + Niacinamide
  • Barrier Repair & Soothing | Madecassoside
  • Erase Deep Pigmentation | Tranexamic Acid
  • 77% Centella Glass Glow | K-Beauty Formula

Hurry Up! Only 1994 left in stock!

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Macro close-up of Whiteway Beauty serum texture showing a lightweight, fast-absorbing clear liquid, ideal for sensitive skin and daily moisturizing.
Glowy Brightening Serum - 30ml
Rs.2,125.00
Rs.2,500.00

GREAT SKIN STARTS WITH EXFOLIATION

GET YOUR FAVOURITE
Skin Brightening Cream Glowy Serum Cleanser Skin Brightening Cream Glowy Serum Cleanser

Say goodbye to dark spots and achieve a flawless "Glass Skin" glow with a few drops of our 77% Centella & Tranexamic Acid serum!

  • 97% saw even skin tone and brighter skin.

  • 95% saw reduced post-breakout dark spots.

  • 93% saw reduced hyperpigmentation.

  • Clinically Proven to erase dark patches and melasma.

  • Heals & Soothes redness with 77% Centella Asiatica.

Suitable For: All Skin Types (Especially Sensitive Skin)

When To Apply: AM & PM

Size/Quantity: 30 ml

*Please patch test before use to check for any allergies and/or irritation.*

Centella Asiatica Extract (77%), Butylene Glycol, Glycerin, Niacinamide, Tranexamic Acid, 1,2-Hexanediol, Water, Betaine, Madecassoside, Hydrogenated Lecithin, Xylitylglucoside, Anhydroxylitol, Xylitol, Panthenol, Zea Mays (Corn) Starch, Arginine, Mannitol, 3-O-Ethyl Ascorbic Acid, Microcrystalline Cellulose, Lactobacillus Ferment, Hydroxyethylcellulose, Pentylene Glycol, Glucose, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum.

Step 1: Cleanse your face thoroughly and pat dry.

Step 2: Apply 2–3 drops of the GLOWY Serum to your fingertips.

Step 3: Gently press into the skin, focusing on areas with dark spots, melasma, or uneven tone.

Step 4: Allow it to absorb for 60 seconds before applying your moisturizer.

Frequency: Suitable for use in both AM and PM routines.


Safety & Regulatory


Sun Protection: Brightening actives can make skin more sensitive to UV rays. Always follow with SPF 30+ during the day.

Patch Test: Recommended before full use, especially for those with sensitive skin.

Storage: Store in a cool, dry place away from direct sunlight to keep the actives potent.

Claims: Paraben-Free, Cruelty-Free, UK Standard Formulation.

Real Results

Real Results

  • Instant Glow Boost
  • Deep Hydration & Repair
  • Even Skin Tone

CELEBRITIES SKIN CARE

Trusted by Millions

Real results from real customers. Join our community of glowing skin enthusiasts.

"Finally, a clinical-grade solution that actually works for both face and body. The transformation in my skin texture and tone has been a massive confidence booster"

Bushra Memon

Verified Customer

"I've tried countless skincare products, but Whiteway Beauty is different. My skin has never been this clear and radiant. The Glowy Brightening Serum is a game-changer!"

Tuba Kanwal

Verified Customer

"The results are incredible and so fast. This is the first routine that actually delivered the 'glass skin' glow I’ve been looking for without any irritation"

Alishba Haider Naqvi

Verified Customer